The Hillary Clinton GiftDay Story
The Hillary Clinton GiftDay Story
During the Summer of 2007, at the time Senator Hillary Clinton was running for President, I read that actor Rob Reiner hosting a 60th birthday party for her. Believing that it would be thoughtful gesture to get her a GiftDay birthday gift, I googled her birthdate: October 26, 1947. The results were a mess: I found that using search engines to find date-associated products is an exercise in frustration. I needed to search not only “October 26, 1947” but also “26 October 1947” and “10/24/47,” among others as well. If I abbreviated the month (i.e. “Oct.”) I obtained different results. There was no standard. Relevance had been thrown out the window; many results had nothing to do with dates at all.
After a good deal of time however, more manual search string tweaking and a search on another browser, however, I managed to find the hint something interesting: a brief mention of a Frank Sinatra song recorded on Hillary’s birthdate. I discovered that at the exact time when then Senator Clinton was born, Sinatra was recording a song at RCA Studios in New York called “Just for Now”.

I connected with one of her campaign people, and he became so excited about the gift that I found myself invited to Senator Clinton’s birthday party at Rob Reiner’s house.

But the highlight of my night came a little bit later when Clinton approached me as I was leaving. She took me by the arm and leaning close, quietly confided to me that if she won the Presidency she’d hang the framed record in the White House. Driving home from the event, I thought about her reaction to the gift. If such sentiment could be summoned from an inexpensive 78 record by someone having such heavy demands on her time, then meaningful, time-relevant gifts might be equally appreciated by everyone.
To make these types of gifts available to everyone, I created GiftDay.