The Story





















After the fundraiser, my phone rang off the hook. People blogged about my gift and I gained influence among the campaign team. I was invited to Clinton events every time she came to town. Her camp even arranged for me to meet Bill Clinton, who told me that he had heard about the gift!

Gift buzz spread. The Shubert Organization asked me to provide them a gift for Andrew Lloyd Weber’s 60th birthday party in London! The Jimmy Kimmel Show staff presented one of my gifts to Kimmel at his 40th birthday party. A producer in Germany had me obtain a 50th birthday gift for Michelle Pfeiffer, then starring in a movie he was producing. Soon, my gifts were being delivered onto the sets of Ellen DeGeneres and Cuba Gooding, Jr.. Gift buzz spread to the music industry and soon Lyle Lovett and Kevin Eubanks were receiving our gifts. (To learn about celebrity GiftDay recipients, visit our White Glove About Us page.)

I decided that an online gift service would help spread gift buzz (and meaningful date-relevant gifts) to a bigger audience. I wanted to widely promote the idea that everyone deserves to have time and attention paid to them and to be fussed over on important milestones in their lives!

And so I started GiftDay.com.

Life is too short to give and receive disposable, merely materialistic gifts! GiftDay gifts aren't tossed away because they are intrinsically valued. They are relevant to someone's life story. They are sacred. A GiftDay gift is kept and remembered... for a lifetime.

I look forward to helping you make your gift and someone's giftday special and meaningful. Happy Gifting.

Jeffrey Berk
December 11, 2009

The GiftDay story began a long time ago...

For as long as I can remember, I've given date-related gifts for birthdays, anniversaries and other milestones. I still give them.

  • I read online that during the day a friend was born, a solar eclipse filled the sky above her birthplace. I gave this friend a large photograph of a solar eclipse. Underneath the framed print I added a small plaque inscribed with her birth date. And underneath the date I wrote: “Rare is the day magic happens.”
  • I gave a friend who is an avid car racing fan a reproduction of a 1960's poster of the Le Mans auto race. The race date was the same as my friend's birth date. Many years later, the poster still hangs on his wall.
  • When a colleague had a baby, I gave her a CD of an album I knew she'd like. The CD was released the same date her son was born. I printed an online article with all the details about the CD's release and inserted it in the greeting card to validate the gift's premise.
These gifts were inexpensive, recognized as thoughtful and much appreciated. Giving great gifts was a fun hobby.

All of that changed on October 26, 2007 when I attended a political fundraiser and 60th birthday party for Hillary Clinton, who was running for President at the time. I brought and gave her one of my gifts. Clinton was curious when I handed her a framed 78 rpm record recorded by Frank Sinatra on the same day at the same exact time as when she was born. She told me she loved Sinatra and examined the original, mint-condition record closely as I told her about the record's provenance (history). At the end of the night, Clinton reached for my arm and promised me that she’d hang the gift in the White House when she became President.